Web & iOS App Dev for Travel-based Marketplace
Strategic UX/UI and optimal performance have resulted in significant positive user feedback and professional accolades. Everything was delivered on schedule, and post-launch changes were made at no extra charge.
Introduce your business and what you do there.
I’m a founder of goBaby. We’re an online peer-to-peer marketplace that provides strollers, car seats, and other baby gear that makes it difficult for families to travel. It’s similar to Airbnb in that users can book ahead and rent gear for the length of their trip.
What challenge were you trying to address with JetRockets?
We needed to build a site that could support our platform. We also determined that a majority of our target audience used iPhones, and wanted to create an iOS app to expand our base.
What was the scope of their involvement?
JetRockets built the site and the iOS app from scratch. The site is a relatively basic e-commerce platform with review functionality, and it encourages users to download our iOS app. JetRockets made several suggestions during the development process that helped us optimize UI/UX [User Interface/User Experience], which included adding a “Subscribe” prompt to the landing page and links to all our social media pages. We really appreciated their input.
When I asked for changes or improvements, they obliged at no extra cost, which was very helpful for us. At our request, and with no added charges, they shifted us from an external blog to one on the site that allowed users to send posts, which I could then add to the site upon approval.
What is the team composition?
There was a project manager who helped us brainstorm the overall structure, and oversaw communication and deadlines. He was always available on Skype to address any questions or concerns. We also worked with a graphic designer who provided us with mockups for approval and a UX/UI designer that focused on user flow and overall site layout.
How did you come to work with JetRockets?
I work out of a WeWork space, and another startup founder recommended them.
What is the status of this engagement?
We started working together in October of 2016 and launched in December 2016. They made some minor changes through March of 2017, and the engagement has largely concluded since.
What evidence can you share that demonstrates the impact of the engagement?
When we went live, we got a great deal of positive user feedback and several accolades for the app and the site. We felt that they did an excellent job.
How did JetRockets perform from a project management standpoint?
They were great about keeping us updated on the project. Although they’re based in Russia, we managed to use the time difference to our advantage, and turnaround time was extremely efficient. They were great about making changes when we needed them. It was very important to us that work was completed in a timely manner, and JetRockets ability to meet deadlines put us at ease. Our project manager was very easy to work with and efficiently addressed any issues that came up.
What did you find most impressive about them?
They were very good at working with non-technical people and always translated all the lingo into terms that my team could understand and influence. Sometimes you can feel lost when you don’t understand how things are being developed or what’s required, but their process was very transparent.
Are there any areas they could improve?
They were looking for a lot of input in the beginning on what we wanted the design to look like, but I’m not a very visual person, so initially, it would’ve been helpful to see more examples. They explained that they wanted to avoid design stereotypes and create something new for us, so we came around to appreciate their approach.
Advice for potential customers?
Be open-minded and try to brainstorm as many ideas as possible upfront. You can trust JetRockets to choose the best solutions for your project.